A waitlist is more than a launch tactic — it's the first real dataset you'll have about your audience.
Signups tell you interest exists. What people say when you ask them why they signed up tells you what to build first.
A waitlist that hears nothing for two months has gone cold by launch day. Short, useful updates keep it warm without overselling.
Leo writes about marketing and audience growth for independent educators and academy founders.
Most new academies market like a course exists to be found. The ones that grow market like an audience exists to be served.
There's no universal formula for course pricing, but there is a defensible process. Here's how academies price a first launch.